Meet the Hibiscus Valleys Team

Suleman is the Founder of Hibiscus Valleys and a seasoned importer-exporter who has been in business since 2005. He has supplied products to major retail chains and developed successful private-label ranges, giving him a deep understanding of how to balance quality, compliance, and commercial performance.

He has worked with companies from many different industries, creating products, building supply routes, and forming partnerships that work in the real world. His experience at international expos has helped him build a strong global network of buyers, distributors, and suppliers who value reliability and straight dealing.

What matters most to Suleman are his principles. Honesty, integrity, and fairness sit at the centre of every decision. He is intentional about the people he works with and sees it as a genuine honour to build Hibiscus Valleys alongside a hand-picked team who share the same values.

Musa is the Sales Manager at Hibiscus Valleys with an entrepreneurial background that includes building a nationwide courier network and a successful household goods business, giving him a deep understanding of logistics, margins, and customer expectations.

Trained as a teacher later in life, Musa values clear communication and takes the time to ask the right questions until every requirement is fully understood. Driven, organised, and disciplined, he is committed to building long-term, mutually beneficial relationships across the supply chain.

His long-term mission is to support ways of doing business that uplift communities and contribute to eliminating poverty worldwide.

Sufyan is the Global Sales Contact at Hibiscus Valleys, connecting international buyers with ethically sourced Nigerian agro-commodities such as dried hibiscus flowers and sesame seeds. With a strong corporate background in contract management, he has overseen supplier partnerships and IT change requests for health service providers in the UK.

This experience has sharpened his ability to manage complex relationships, deliver reliable results, and ensure operational excellence. Passionate about transparency and trust, Sufyan focuses on building long-term partnerships grounded in quality and shared success, helping buyers secure consistent supply while supporting farming communities in Nigeria.

Hajar is the Procurement Director at Hibiscus Valleys, overseeing sourcing, quality assurance, and supplier partnerships across the company's agricultural value chain. She is strongly focused on transparency, traceability, and compliance with international standards, ensuring clients receive consistently high-quality products backed by robust procurement systems.

Originally trained as a medical doctor, Hajar brings a unique perspective to agricultural trade, emphasizing safety, quality control, and ethical practices. Her medical background reinforces Hibiscus Valleys' commitment to health-conscious processing standards and meticulous attention to detail throughout the supply chain, from farm gate to final delivery.

Asma is the Systems and Technology Strategist at Hibiscus Valleys, responsible for managing the company's digital presence and overall technology direction. A committed tech enthusiast, she turns ideas into functional digital solutions and builds systems that keep operations running smoothly behind the scenes.

With a creative yet structured approach, Asma ensures that technology is efficient, scalable, and aligned with the company's vision. She plays a key role in bringing structure to ideas and shaping a strong digital foundation that supports reliable communications, smooth documentation, and confident growth for global partners.